January 17

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5 Ways To Master Social Media For Your Real Estate Business

By Brent Porter

January 17, 2020

real estate social media

Are you looking to master your real estate social media accounts? 

Using social media is one of the best ways for real estate agents to market their real estate business. When done correctly, it’s a simple and cost-effective way to gain new clients and get as many eyes on your listings as possible. 

When we consider that there are over 1.3 million active real estate agents in America, it’s easy to see why competition has become so fierce. This is why setting yourself apart from your competitors with your social media is so important. 

If you’re looking to master real estate social media, you’ve come to the right place. We’re sharing the five best tips on how to ensure your social media game is the best that it can be. 

Let’s get started! 

1. Post Your Own Photos

Let’s face it, any real estate agent can post a stock image. They’re simple to find online and, for the most part, they’re affordable and sometimes even free of charge. 

But, sooner or later, you’re going to find that the majority of real estate agents are posting the same stock images. It’s easy to see how this will tire over time and how easily your images can get lost in the competition. 

This is why taking your own photos is so important! Surprisingly, this isn’t something that many real estate agents make a point in doing. In having a smartphone by your side, this is incredibly easy to do in today’s day and age. 

This can be a photo of anything from a beautiful street or a new condo development to a swoon-worthy restaurant interior or a shot of yourself and your clients. 

2. Develop Engaging Blog Content 

We’ve heard it many times that blogging content is king. 

If you’re really interested in making your social media account the best that it can be, it’s time to get blogging. This is the best way to direct organic traffic to your website or your social media pages. 

Not exactly sure what to blog about? 

Try writing basic how-to manuals for your real estate clients. Think of a common problem or question that many of your first-time homebuyers inquire about. For example, you could write a blog post on how to find the best real estate agent for an investment condominium. 

Once your blog is published, don’t be shy in advertising it on your social media. Pair it with a photo as well as an engaging caption and wait for the engagement to pour in. You can encourage your followers to post their comments and questions after reading your post. 

If you’re not exactly a wordsmith, don’t fret. Nowadays there are plenty of SEO companies and even freelance writers that will write your blog content for you. Some writers will even write your content for you under your own name. 

3. Use a Content Calendar 

When it comes to maintaining your social media posts, it’s easy to fall behind. 

This is especially in the middle of a busy market or when dealing with demanding clients. When the going gets tough, your social media often falls behind. Just like that, you went from active to inactive in a matter of only a few days. 

This is why using a content calendar to schedule your posts is so essential. At the beginning of each month, you can illustrate which posts will be scheduled for each day. 

This will ensure that your content is consistent and that you don’t run out of content ideas. Instead, each morning you can simply refer to your content calendar and create your post. 

4. Get Personal

When it comes to your social media pages, don’t be afraid to get personal! 

Remember, followers tend to enjoy engaging in content that feels both personal and intimate. Not only will this set you apart from other real estate agents, but it will allow your followers to feel like they’re really getting to know the real you. 

Post photos and videos of yourself throughout your workday. Tell personal stories about yourself and your own real estate struggles and successes. Share the different success stories that you have had with your clients. 

In doing so, you’re inviting your followers into your own personal world. This is going to allow your followers to develop a more heightened sense of trust and confidence in you. At the end of the day, you’re going to find that you have a better relationship with your clients and followers. 

5. Utilize a Call-to-Action

At the end of the day, you’re marketing yourself on social media for a reason. 

This might be to get the attention of potential clients or to encourage your followers to check out your newest listing. Either way, it’s important to illustrate to your followers exactly what you want from them. 

The best way to do this is to end your post with a simple call-to-action. This call-to-action simply outlines the next step for your followers to take. This could be anything from “click here to contact me today” to “visit my website for more details on the listing”. 

This makes it easy for your followers to take the next step in engaging with your content. The best call-to-actions are simple, direct and include a link. 

Real Estate Social Media 

For anyone working in real estate today, you know firsthand just how important real estate social media is for your business. After all, there are over 247 million U.S. social media users registered today. 

Without an active social media presence, your clients are unlikely to take yourself and your business seriously. Let’s face it, our followers and potential clients like to engage with us online. When you have an active social media feed, it gives off the impression that your business is bustling. 

This is why mastering your social media is so important for your real estate game. The good news is that maintaining an active and high-quality social media presence doesn’t have to be so difficult. Be sure to use this guide to help you begin your real estate social media journey! 

Did you find this article helpful? If so, be sure to read our follow-up article outlining how to boost your real estate revenue. 

Brent Porter

About the author

Brent Porter brings a decade of extensive knowledge of the real estate industry across the real estate life cycle. He began his career with C-III Asset Management, formerly ARCAP, where he managed distressed CMBS debt and spearheaded loan workout strategies by means of modifications, bankruptcy, or foreclosure. While at C-III, he participated in the largest B-piece CMBS buy-out in the nation. He later transitioned to Hudson Americas Real Estate LLC, a global affiliate of Private Equity firm Lone Star Funds. There, he served as North America-Asset Manager where he was responsible for operational value-add and monetization of +100MM in distressed CRE assets including multi-family, office, and retail properties across the country and was promoted to Vice President. Most recently, he held the position of Director of Asset Management at Invitation Homes, an affiliate of Blackstone. While at Invitation Homes, he developed the platform necessary to purchase, rehab, and operate $10B in single-family real estate assets. He also brought the first single-family rental backed securitization to market, and helped to consolidate the SFR market under Invitation Homes

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