May 20


54. 7 Tools a Growing Real Estate Brokerage Company Needs in Their Arsenal

By Brent Porter

May 20, 2020

real estate brokerage company

Having contributed 2.7 trillion dollars or 13 percent of the GDP in 2018, real estate is a huge market. 

It employed over 2 million people. No surprise real estate agents are popping up constantly. 

But you shouldn’t want to be just another agent among the sea of others. You should strive for much more than just another statistic.

So now it is time to learn what tools will set up your real estate brokerage company for its best level of success. Read on and you will know for sure.

Tools a Real Estate Brokerage Company Needs 

1. CRM

Customer Relationship Management, simply put is a system put in place to manage your company’s relationships with customers and potential customers.

You are using it to improve the relationships you already have and to foster new ones that you hope will gain in time.

This is one of the most important real estate broker tools you will be using. You must find one that is the right fit for the stage your business is in.

No matter what you end up selecting as the tool there are a few essential tasks that they need to handle;

  • Monitor sales
  • Schedule and manage tasks
  • Keep contact records
  • Automate marketing efforts

As it is said, “the customer is king” and all of the details surrounding what the king needs must be remembered, or else.

2. Mail Management and Automation

Email can be the easiest and most efficient way to keep in contact with large amounts of clients and potential clients.

However, if it is not managed properly it can turn into one of the most overwhelming instead.

An email automation system is key to keeping email management in check. 

Mailchimp is the champ amongst all businesses when it comes to mail management, design, and automation. 

With a tool such as Mailchimp, you can design a newsletter or template, determine the frequency of delivery, and manage the contacts that it is sent to.

These can easily be updated with new information about closings, new listings, blog entries. With the varying contact lists, you can send specialized content to specific markets, still automating but less of a broad stroke.

3. Social Media Management

Social Media presence works for a real estate broker on many levels;

  • Brand Awareness
  • Generation of New Leads
  • Customer Engagement and Service

With the benefits come a possible overload of information that needs to be managed. Countless tools are available, yet one always rises to the top for most businesses, Hootsuite.

This is for very good reasons too. The application allows for the management of three social media accounts from the start, scheduling updates to a single or all of them.

As important, if not more, there is a section that is dedicated to tracking user engagement and user growth. This can be a strong resource when trying to develop marketing content and scheduling.

By engaging with the general public online you become more relatable and more personal. This garners trust and the idea of authenticity.

Quickly addressing concerns, especially if you can chat even if it is just through a messenger client, lets clients know that you care and that they are more than a dollar sign.

4. Task Management

A real estate brokerage company is no stranger to the chaos that any business is subject to. Luckily there are many tools available for task management. Most of these tools are cloud-based as well, allowing for collaborative access.

Two of the most popular tend to be;

  • Trello
  • Basecamp

Trello works with a system of “boards” each project that is being worked on is represented by a board. As a real estate broker, this would be a particular home being sold most likely.

A list is made under each board with cards connected to it. With these elements you can add; to-do lists, general comments, attachments, due dates, and can assign specific workers to individual tasks.


Basecamp works similarly but each project is divided into sub-webpages. There is the main page for the project being worked on that essential works as the main folder and all of the rest of the material exists inside of it

The following pages are ;

  • Message Boards
  • To-Do
  • Schedule
  • Docs & Files
  • Group Chat
  • Automatic Check-Ins

The arrangement is slightly different and Basecamp does take more time to initially configure. Each of these tools effectively serves as a tool to bring chaos to order and the choice between rests on preference.

5. Office in the Clouds

Being accessible from anywhere cloud-based software has quickly become the choice of most businesses. It allows for the addition of remote workers and a heightened level of collaboration.

Google Suite is the perfect choice for your office resource. The suite has everything a mobile office requires;

  • Google Drive (Storage)
  • Google Slides (Presentations)
  • Google Calendar
  • Google Docs
  • Google Sheets
  • Keep (Checklists and note-taking)
  • Hangouts (Video conferencing)

All the software needed, accessible from anywhere and shareable with any on the team when needed to work. 

6. Docusign

Flexibility and the reduction of paperwork at the core of this powerful resource. Docusign allows for the signing of official documents remotely anywhere in the world vis cloud collaboration.

On a financial scale, it serves a huge benefit to your business as the service has been shown to have saved over 300,000$ in labor costs alone

7. Canva

Developing marketing collateral is a time-consuming process no matter how important it is to your business. 

You need a visual aspect to your brand, something instantly recognizable that people will associate with your name. 

Highly regarded as one of the top tools for creating such marketing material is Canva.

By utilizing templates, huge graphic databases, and a simple drag and drop interface, what would take days is potentially done in hours. They even have a specialized area for real estate

A Full Arsenal

You are now fully armed and ready to make a mark with your business. See how our program can work for you. Build your real estate brokerage company rather than build someone else’s.

You are putting the work in, it should serve you.

Brent Porter

About the author

Brent Porter brings a decade of extensive knowledge of the real estate industry across the real estate life cycle. He began his career with C-III Asset Management, formerly ARCAP, where he managed distressed CMBS debt and spearheaded loan workout strategies by means of modifications, bankruptcy, or foreclosure. While at C-III, he participated in the largest B-piece CMBS buy-out in the nation. He later transitioned to Hudson Americas Real Estate LLC, a global affiliate of Private Equity firm Lone Star Funds. There, he served as North America-Asset Manager where he was responsible for operational value-add and monetization of +100MM in distressed CRE assets including multi-family, office, and retail properties across the country and was promoted to Vice President. Most recently, he held the position of Director of Asset Management at Invitation Homes, an affiliate of Blackstone. While at Invitation Homes, he developed the platform necessary to purchase, rehab, and operate $10B in single-family real estate assets. He also brought the first single-family rental backed securitization to market, and helped to consolidate the SFR market under Invitation Homes

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