In the United States, there are 518,800 real estate agent jobs. While many of these real estate agents start their own business, many others work with a real estate brokerage. While working with a big box brokerage is a good way to start your real estate career, they often take a large chunk of your commissions.
When you set out to learn how to build your own brand, it is important that you set yourself apart from big brokerages to attract customers and to create a successful business.
Do you want to learn more about real estate agent branding and becoming a real estate agent? Keep reading these top marketing and branding tips to set yourself apart from big brokerages and to keep your clients happy.
One of the most important ways that you can learn how to build your brand is by asking everyone you know for referrals. This is vital in the real estate industry.
In fact, 68% of sellers who worked with a real estate agent found them through a referral from a friend or family member. Plus, many people who work with you will be more likely to use your services again in the future.
You can ask your family and friends if they know of anyone buying or selling a house to help establish your brand and grow your business.
Find Networking Opportunities
An important part of building your brand is finding networking opportunities. Not only can this help you with lead generation for your real estate business, but it will also help you find potential partners to work with.
You can find many local networking opportunities, including your chamber of commerce, real estate meetups, home expos, and more.
Make sure you are prepared when you go to these networking events. Bring business cards, have a customer relationship management system, and find ways to stand out to the people you meet with.
Always Follow Up
One reason why many people lose out on customers is that they fail to follow up with interested prospects. This is necessary as a commercial real estate agent, even though it may feel like you are nagging your clients.
You should always follow up with your clients within a day or two after showing them properties. Keep calling your leads to see if they are progressing and if they are ready to take the next step in the buying process.
This will help you find more clients for your real estate business.
Use Social Media
Using social media is another simple way to stand out from large brokerage firms. Many people don't know much about real estate, so using social media is an easy way to engage with your clients and teach them more about the industry.
Using social media platforms can also help you find more clients to work with. If they discover helpful information on your profile, they will be more likely to follow you and reach out when they are ready to buy a home.
Create a Unique Website
When you work with a corporate real estate brokerage, you will often be given a website as part of your membership. This website can help you find clients, but these websites are usually not very unique.
If you have a cookie-cutter site, you will look just like every other real estate agent and you will not stand out to your clients.
Instead, you can take the time to create a unique website that stands out from your brokerage. This way, you can focus your website and content on your brand, rather than your brokerage's brand.
Plus, you can incorporate many features when you create your own website! You can write a new real estate blog, start a podcast, and do other things to improve your client experience.
Send Unique Closing Gifts
Most real estate agents send closing gifts to their clients after a sale. This is a great way to gain their loyalty and to increase the chance of them referring you to another client. However, most closing gifts are the same, boring items.
Instead, you should try to find something personal for your client.
By finding unique closing gifts for your clients, you will make a huge impact on your clients and will help your business stand out from larger companies.
Finally, top real estate agents find ways to provide their clients with real value! When you are generous with the information you have, you will be able to attract prospects more easily and convert them into clients.
Rather than trying to hard-sell your clients, you can give them something valuable for free! For example, many real estate agents will write their own book with helpful information for buyers and sellers.
Providing helpful industry information for free will make it easier to grow your email list, communicate your brand's message, and look like an expert in your industry.
As was mentioned before, you can also provide a lot of value to your clients on social media. Posting regularly about tips for buying and selling will make it easier to make sales in the future.
Build Your Own Brand With Real Estate Agent Branding Today
Starting your own business can be overwhelming, especially when you have to build your own brand. However, following these real estate agent branding tips will help you stand out from larger brokerages and grow your business.
Do you need more branding ideas for real estate agents? Broker Breakup can help! We provide sponsorship for real estate agents that allow you to keep 100% of your commissions.
Our broker support includes real estate agent branding packages and more. Contact us today to get help as you build your own brand!